90%+ Retention Rate with 4,500+ Members
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Niche: Make Money Online
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Timeframe: 14 months
Life before working with Iren for Utopia has been one of the most difficult challenges I've come across.
I can wholeheartedly say that building a community of engaged people who believe in what you believe is one of the most difficult challenges in this space.
The reason for that is that you have to have a healthy balance of value, new content being added, engaging with your members, making sure that they want to post value, feel included, they are being held accountable, and at the same time making sure that their experience isn't heart.
Being able to juggle all of these is what really creates strong retention rate.
And that retention for Utopia.io was way too fluctuated. It was volatile every single month. However since Iren has come on board, there been consistent improvement of our retention rate month over month because of one main reason.Iren is a thinker, she is a problem solver, she figures out new strategies I would of never thought about.
The honest truth is that now life is peaceful.
We have 4,550 members but I have to do less work than ever.
I can focus on my main priority which is the marketing side.
Iren has become more than just a community manager.
She's a community strategist. She's the orchestrator behind the scenes. She's making sure that everything in the community is working beautifully.
It is smooth as one can imagine.
I'm totally obsessed with every idea that she brings.
She has no ego when it comes to me declining her ideas.
She comes to me with logical reasoning of why she thinks her ideas will work and this is why Utopia's retention has consistently improved.
I've worked with countless of community managers and the honest truth is that most of these community managers are not thinkers. They don't try to figure out problems and try to solve that problems.
Iren comes to me on a bi-weekly basis and asks about our priorities and we figure out the path for the next sprint.
She comes to me with ideas because she sees holes and the flaws inside Utopia.
And there always will be holes and flaws. And Iren is always on her toes ready to show these problems and come up with exceptional solutions.
If someone hasn't pulled the trigger to hire Iren's agency it's a foolish descision.
The ROI that's coming back is absurd. In short timeframe, I've been able to get all of my money back and more as well as an amazing individual on the team who can lead other people
If you're actually serious about your community, scale this, if you want to improve LTV for whatever your brand is, it can be a personal brand, it can be a SaaS brand, ecom brand, and if you haven't worked with Iren yet, I highly recommend it.